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Welcome to my shop. I’m Laura, an experienced teacher with an MA in education and 10+ years experience teaching in the U.K. and Internationally. Now I work with subject matter experts to develop high quality resources that make your life easier.

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Welcome to my shop. I’m Laura, an experienced teacher with an MA in education and 10+ years experience teaching in the U.K. and Internationally. Now I work with subject matter experts to develop high quality resources that make your life easier.
Price Pricing Strategies Marketing  Lesson AS Business
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Price Pricing Strategies Marketing Lesson AS Business

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Marketing Mix lesson on price and pricing strategies for business AS. Full lesson covers price in the marketing mix and pricing strategies. This visually appealing lesson presentation (PPT) with activities is designed to introduce students to the concept of pricing strategies (Lesson 1.3.3 – Edexcel Business Studies AS IAL Level) Theory covered over 33 slides: Pricing strategies Factors influencing pricing decisions The impact of social changes on pricing decisions Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Video case study Discussion prompts throughout Case studies with discussion questions Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
22 Business Studies Lesson Worksheets
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22 Business Studies Lesson Worksheets

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22 general business studies lesson activity worksheets. Business activity templates are useful for GCSE & A-level business lessons, cover lessons and print and revision lessons. Just prrint and go. A great addition to your Business Studies lesson resources kit for so many ready-to-go lessons promoting higher level thinking skills and collaboration! Useful for independent, paired and group work. Promotes key Business Studies skills of knowledge, application, analysis and evaluation. Great for cover lessons. These visual organisers can be printed to create an instant lesson. **Bonus Business Studies praise postcards ** Resource includes the following printables: Key term matchmaker A Recipe for… Quiz maker Cornell notes Essay Robot Cause and Effect PCQ Chart Our lesson plenary Key Terms glossary page Analysis tool Revision checklist KWL chart Bubble Notes Hexagon thinking Y chart Weighing scales Mind map Venn Diagram Learning organiser A to Z of… Roll a dice revision Key term keys PDF format due to fonts and design elements Great for: Partner/ group work Promoting independent working Cover lessons/ relief teachers Instant lessons - just print and hand-out Teaching so many topics and subjects Visual learners Revision activities Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners REVIEW FREE RESOURCE OFFER - Enjoy the resource? If you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
5 x Business Studies classroom display bundle
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5 x Business Studies classroom display bundle

5 Resources
This is a bundle of 5 Business studies classroom display resources. This business class resource contains key terms and definitions and other course content that could be used across a range of business curricula. This resource contains: 32 Business Formulae posters - 6 designs to choose from 47 Human Resources key terms posters 50 Marketing key terms posters 26 A-Z of business key terms posters Growth vs fixed mindset business themed display These resources will print high quality up to and including A3 size but may print to an even larger size. All of the resources are colourful and would brighten up the Business Studies classroom. ***You can get this bundle as part of a 8x display bundle here: https://www.tes.com/teaching-resource/8-x-business-studies-classroom-display-bundle-12896722 *** Please check out our other resources – new Business Studies resources are being added all the time Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
HR Motivation in Practice Lesson - AS Business
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HR Motivation in Practice Lesson - AS Business

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Motivation in practice lesson for AS Business HR students. PPT includes financial motivation and non-financial motivation methods full Human Resources business lesson. This visually appealing lesson presentation is designed as a complete lesson to cover the content of 1.4.4. Motivation in Practice from the EDEXCEL AS and IAL specification but the content would be useful to many other specifications too. Would probably be appropriate over 2x 1 hour lessons. Theory covered over 43 slides: Explain different financial incentives to improve employee performance piecework, commission, bonus, profit share and performance-related pay and analyse their benefits and drawbacks Explain non-financial techniques to improve employee performance: delegation, consultation, empowerment, teamworking, flexible working, job enrichment, job rotation, job enlargement and analyse their benefits and drawbacks Apply theories of motivation to motivational practices Features Starter activity Learning objectives Key terms from textbook clearly highlighted Extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion questions Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource **REVIEW FREE RESOURCE OFFER **- Enjoy the lesson? If you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Approaches to Staffing - HR Lesson - AS Business
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Approaches to Staffing - HR Lesson - AS Business

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Staffing HR People in Business Lesson for AS Business students. Covers dismissal, redundancy, flexible workforce and more. This visually appealing lesson presentation (PPT) with activities is designed to introduce students to the theory of approaches to staffing (HR/ People unit Lesson 1.4.1 – Edexcel Business Studies AS IAL Level) Theory covered over 33 slides: staff as an asset/ staff as a cost Flexible workforce Dismissal and redundancy Employer/ employee relationships, individual approach/ collective bargaining Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Video case studies Discussion prompts throughout Case studies with discussion questions Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Human Resources | HR | People in Business Lessons
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Human Resources | HR | People in Business Lessons

7 Resources
7 HR Human Resources Business Studies lessons. Covers most HR topics for AS level Human Resources lessons: motivation, leadership, recruitment and more. This resource is a bundle of 7 visually appealing lesson presentations and is designed to cover the content of 1.4. People in Business from the EDEXCEL AS and IAL specification but the content would be useful to many other specifications too. Enough content here for at least 10 hours of instruction. **Theory covered over 7 PPTs ** 1.4.1 Approaches to Staffing 1.4.2. Recruitment and Selection 1.4.2. Training 1.4.3. Organisational Design 1.4.4. Motivation in Theory 1.4.4. Motivation in Practice 1.4.5. Leadership **Features ** Starter activity Learning objectives Key terms from textbook clearly highlighted Extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion questions Plenary Benefits Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource
Advertising Lesson Marketing AS Business
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Advertising Lesson Marketing AS Business

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Advertising above-the-line promotion lesson - marketing mix. AS Business Lesson on advertising and promotional methods. This visually appealing lesson presentation (PPT) with activities is designed to introduce students to the concept of above-the-line promotion/ advertising (Lesson 1.3.2 Part One – Edexcel Business Studies AS IAL Level) Theory covered over 30 slides: What is promotion? Aims of promotion The difference between above-the-line and below-the-line promotion Advertising media Suitability of different advertising media in different contexts Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion question Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Promotion Lesson Below-the-line AS Business
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Promotion Lesson Below-the-line AS Business

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Lesson on sales promotions / below the line promotion for the marketing mix unit. AS Business students can learn about different promotional methods. This visually appealing lesson presentation (PPT) with activities is designed to introduce students to the concept of below-the-line promotion (Lesson 1.3.2 Part Two – Edexcel Business Studies AS IAL Level) Theory covered over 23 slides: What is below-the-line promotion? Different types of below-the-line promotions Advantages and disadvantages of below-the-line promotions Factors to consider when choosing a promotional method Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case studies with discussion questions Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you. *
Product Lesson Marketing Mix AS Business
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Product Lesson Marketing Mix AS Business

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Product lesson for the marketing mix topic. Covers product design and design mix. PPT lesson for Marketing AS Business Students. This visually appealing approximately one-hour lesson presentation is designed to introduce students to the concept of product and the design mix (Lesson 1.3.1 Product - Edexcel Business Studies AS Level) Theory covered over 31 slides: What is marketing? What is the marketing mix? Product design The product mix Social trends and the product mix Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion questions Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out my other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
1.1.1. Part 2 The Market - Edexcel AS A-level Business - Theme 1
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1.1.1. Part 2 The Market - Edexcel AS A-level Business - Theme 1

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You can find PART 1 here: https://www.tes.com/teaching-resource/1-1-1-part-1-introduction-to-markets-edexcel-business-as-a-level-theme-1-12547553 This visually appealing approximately one-hour lesson presentation is designed to introduce students to the concept of markets (Lesson 1.1.1 Part Two – Business Studies AS Level) Theory covered over 22 slides: Mass markets and niche markets Branding Competition Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion question Logo activity Branding research task Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
1.2.4 - PRICE ELASTICITY OF DEMAND - Edexcel AS A-level Business - Theme 1
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1.2.4 - PRICE ELASTICITY OF DEMAND - Edexcel AS A-level Business - Theme 1

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This visually appealing lesson presentation is designed to introduce students to the concept of demand (Lesson 1.2.4 – Price elasticity of demand - EDEXCEL Business Studies AS Level) This content may last up to 2 x 1 hour lessons as there are plenty of tasks on the slides Theory covered over 29 slides: PED calculating PED interpreting PED PED determinants PED, revenue and pricing decisions Lesson features: Starter activity Learning objectives Key terms from textbook clearly highlighted ‘over to you’ tasks ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion question Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
1.1.2 - Secondary Research and Market/ Product Orientation - Edexcel Business AS A-level - Theme 1
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1.1.2 - Secondary Research and Market/ Product Orientation - Edexcel Business AS A-level - Theme 1

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This visually appealing approximately one-hour lesson presentation is designed to introduce students to the concept of market research (Lesson 1.1.2 Part One – Data and Primary Research - Edexcel Business Studies AS Level) Theory covered over 22 slides: Secondary market research methods Analysis of secondary market research Limitations of market research Product orientation Market orientation Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion question Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Distribution Place Business Marketing Lesson AS
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Distribution Place Business Marketing Lesson AS

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Marketing mix place distribution lesson for AS Business. Full business lesson on place and distribution channels in the marketing mix. This visually appealing lesson presentation (PPT) with activities is designed to introduce students to the concept of distribution channels/ place (Lesson 1.3.4 – Edexcel Business Studies AS IAL Level) Theory covered over 34 slides: Distribution channels How to choose an appropriate distribution channel Trends in distribution Lesson features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion question Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
47 Human Resources HR Key Terms Posters
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47 Human Resources HR Key Terms Posters

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HR | Human Resources | People in Business key terms poster displays to brighten up your Business classroom. incl. 47 HR posters to display. Key Terms relevant for most specifications and levels - pick and choose to suit your students! PDF format due to special fonts used - prints up to and including A3 with good resolution. Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource **REVIEW FREE RESOURCE OFFER **- Enjoy the lesson? If you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Business Christmas Quiz 2022
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Business Christmas Quiz 2022

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Business christmas 2022 quiz developed by expert business teacher. 50 unique business and christmas themed questions - subject specific not general knowledge. This is a fully editable, fun and visually appealing, 50 question PowerPoint Christmas quiz with Business Studies theme. The theory covered is basic - should be relevant no matter where you are in the spec or what spec you’re teaching from. This fun and engaging quiz contains 50 questions of varying challenge related to the study of business. The sections of the quiz are: Entrepreneurs at Christmas - identify the entrepreneur hidden in the Christmas scene The business of Christmas Santa’s little helper - give Santa business advice - covers basic business theory Christmas crackers - multi-choice round - facts about businesses Unwrapped questions - open box to reveal a gift - question related to the product inside. You can present the quiz in a variety of ways to teams or individual players but I would suggest playing as a team for even more fun! Answers come at the end of the quiz. An answer sheet is provided to allow individuals/teams to record their answers. It’s a light-hearted quiz so it’s suitable for all ability levels and the variety of rounds means there should be something for everyone - if you have a mix of student abilities a team quiz format is recommended.
Business Studies Christmas Activity Bundle
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Business Studies Christmas Activity Bundle

4 Resources
Business Studies Christmas activities, 3 xmas lesson resources. includes business christmas quiz, advent calendar activity and christmas marketing group task. This Christmas-themed bundle includes 3 of our popular Christmas resources and saves you money! Bonus Gift - FREE business postcards to send home some positive praise to motivate your students after a long term one Included in this bundle: 1 x 50 question Business Studies Christmas quiz 1 x Business Studies 12-lesson countdown advent calendar 1 x Business Studies Christmas advertising group lesson task Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Business Christmas Activities - 12 lesson countdown
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Business Christmas Activities - 12 lesson countdown

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Christmas countdown activities for 12 business lessons. PPT includes 12 christmas business activities to get ready for the xmas break. This is a fully editable PPT ‘countdown the lessons to Christmas’ advent calendar with 12 different fun Business activities that can be used as is (covers intro to business and marketing) or easily adapted to wherever your learners are in the spec. Use the activities as starters, plenaries or during the lessons. They make good revision activities for the introduction to business and marketing units. Click on the door to be taken to the corresponding activity for that day. Activities include: pass the parcel anagrams dingbats quizes self-evaluation Christmas cards And much more… Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Easy to edit off-the-shelf resource Suitable for a range of courses and specifications Looking for a Business-themed Christmas quiz too? Check this out: https://www.tes.com/teaching-resource/business-christmas-quiz-2021-50-fun-questions-12595462 Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Fun Business Christmas Advert Activity - Marketing
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Fun Business Christmas Advert Activity - Marketing

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Marketing christmas activity. This is a fun Business Studies Marketing christmas lesson group activity for your class. Suitable across the range of specifications. No prior knowledge required! Probably more suited to GCSE teaching. Relates to the marketing unit so could be used during the teaching of this unit or as a revision activity. The lesson is based around a brief - a snack company wants you to come up with a new special edition Christmas crisp flavour and a 30 second advert to win a bid to work with them. The activity is detailed on a thorough task sheet with success criteria, and there is also a peer-evaluation form. Would make a good cover lesson - just print out and go! What’s included: Task brief Success criteria Peer-evaluation Self-evaluation Business theory questions related to the task Teacher instructions sheet Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Easy to edit off-the-shelf resource Suitable for a range of courses and specifications Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Training Lesson - HR - AS Business
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Training Lesson - HR - AS Business

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Training HR People in Business Lesson for AS Business students. Covers staff training - induction, on job and off job training. Edexcel business. This visually appealing lesson presentation is designed as a complete lesson to cover the content of 1.4.2. Training from the EDEXCEL AS and IAL specification but the content would be useful to many other specifications too. Theory covered over 25 slides: Outline types of training: induction, on the job and off the job recruitment and the costs of training Analyse the benefits and drawbacks of different methods of training Features Starter activity Learning objectives Key terms from textbook clearly highlighted Extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion questions Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource **REVIEW FREE RESOURCE OFFER **- Enjoy the lesson? If you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
Complete Marketing Lesson Resources Bundle
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Complete Marketing Lesson Resources Bundle

17 Resources
AS Marketing lesson resource bundle. 17 powerpoint marketing lessons for AS Business Studies. Markets and Marketing Mix. This is a GREAT VALUE bundle of **SEVENTEEN **fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market 1.3. Marketing Mix and Strategy - Theme 1 All you have to do is teach, these resources are ready to go. These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too. 1.1.1. Introduction to markets 1.1.1 The Market 1.1.2 Primary research and data 1.1.2 Secondary research and market/ product orientation 1.1.3 Market segmentation and positioning 1.2.1 Demand 1.2.2 Supply 1.2.3 Market equilibrium 1.2.4 Price elasticity of demand 1.2.5 Income elasticity of demand 1.3.1. Product 1.3.2 Above the line promotion 1.3.2. Below the line promotion 1.3.2. Branding 1.3.3. Price 1.3.4 Place 1.3.5 Marketing strategy, Boston Matrix and product lifecycle This bundle contains hours of learning - each PPT has the following features: Starter activity Key terms from textbook clearly highlighted ‘Challenge yourself’ extension activities throughout 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment Case study with discussion questions Plenary Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource